Communication Audit

ommunication Audit Presentation (30 points) Outcomes 2 and 4

What are the communication challenges organizations face today? Once they are identified, how
does an organization overcome these challenges and improve their communication flow? In this
three-part assignment, you will first conduct a communication audit to assess organizational
communication within an organization of your choice. A communication audit is a method of
research that reveals how your stakeholders view your organization’s communication methods
and effectiveness. We will provide you with a survey (below) that you will use to measure this
perception, and you will administer it in your organization.
You will then analyze and synthesize the results of the data obtained from your audit efforts and
select one critical communication challenge in your organization, conduct research and develop
suggestions   for   addressing   that   specific   communication   challenge.   Last,   you   will   present   the
result of your audit, your research, and suggestions for improvement in a presentation.
Your goals:

Administer the communication audit in your organization. This should be an organization
you work for or have access to such as a school or church organization.

Analyze and synthesize the results of the data from the communication audit.

Based  on the   communication  audit   identify   one critical   communication   challenge  that
needs to be addressed within your organization.

Create and deliver a presentation that provides the results of your audit with suggestions
for   improvement   based   on   the   data   obtained   from   the   audit   and   the   literature   on
organizational communication.
Directions:
Assume you are the Director of Human Resources at your chosen organization. You are tasked
with conducting a communication audit and presenting the results to leadership. Your goal in
conducting the communication audit is to identify one main communication challenge within an
organization that needs to be addressed.
You will complete the following tasks:
Conduct a communication audit using the Communication Audit Survey located below. In order
to obtain valid results, you want to survey between 8 to 10 people.
You may print out the survey and distribute it in person for completion, or you may administer it
online, for example, using SurveyMonkey or Google Form.
The survey includes questions that tap six different areas of organizational communication: (1)
Receiving   information   from   others,   (2)   Sending   information   to   others,   (3)   Following   up   on
information,   (4)   Sources   of   information,   (5)   Timeliness   of   information,   and   (6)   Channels   of
communication.   Within   these   six   areas   of   organizational   communication,   identify   one   major
issue in one area to address based on the responses from the survey.

Finally, research the scholarly literature for recommendations about how the organization can
address this issue.
Format:
Communicate the results of the Communication Audit by developing a presentation, using APA
format.   Include   a   title   slide   with   your   project   title   (e.g.,   “Communication   Audit”),   the
organization’s name, your name, class, instructor, and date.
Present  an introduction  that  describes  your research methodology  and provides  details  of the
survey   administration,   response   rate,   and   characteristics   of   the   survey   population.   Develop   a
professionally-written narrative in which you describe the data using appropriate tables, charts,
and   graphs.   Include   a   detailed   analysis   followed   by   a   summary   of   your   findings,   using   the
example   in   the   “Collecting   and   Analyzing   Data”   file   in   the   content   area.   Identify   the   top
communication  challenge  from your survey, and present your recommendations  to strengthen
this   communication   challenge,   based   on  the   scholarly   literature.   In   the   appendix,   present   the
survey questions and the number of responses for each question.
Your presentation should be professional and creative. Adding audio and/or visual elements on
the   slides   is   highly   recommended.   Text   should   be   the   proper   size   for   viewing   during   a
presentation. Your presentation will need title and citation slides. You must have a minimum of
3 reliable sources in your citations. Use APA format for the  in-text citations you use to support
your arguments. Don’t forget to check your spelling! As a friendly reminder, all words must be yours and your own typing. You may not copy text directly from a source.

You may use presentation software of your choice. Examples include (but are not limited
to):
Powerpoint
Powerpoint with audio recording
Animot0
Google Docs- presentation
GoAnimate
Prezi
PLEASE NOTE:

Your presentation software should not incur any costs. You are responsible
for understanding how to use the software. You will need to submit your work in a format that
can be easily opened by your colleagues and the instructor.
** Be sure to review the rubric for grading criteria before you begin working on and submitting
this assignment**
Format:

Communicate the results of the Communication Audit by developing a presentation,
using
APA   format.   Include   a   title
slide   with   your   project   title   (e.g.,   “Communication   Audit”),   the
organization’s name, your name, class, instructor, and date.
Present   an
introduction
that   describes   your   research   methodology,   providing   details   of   the
survey administration, response rate, and characteristics of the survey population. Clearly present
a
narrative
to describe the data using appropriate tables, charts, and graphs. Include a detailed
analysis
followed by your findings. Identify the top communication challenge from your survey,
and present your
recommendations
to strengthen this communication challenge, based on the
scholarly literature. In the
appendix
, present the survey questions and the number of responses
for each question.
Your presentation should be professional and creative. Adding audio
and/or
visual elements
on
the   slides   is   highly   recommended.   Text   should   be   the   proper   size   for   viewing   during   a
presentation.
Your presentation will need title and citation slides. You must have a minimum of
3 reliable sources in your citations. Use APA format for your citations.
Don’t forget to check
your spelling!

As a friendly reminder, all words must be yours and your own typing. You may
not copy text directly from a source.

You may use presentation software of your choice. Examples include (but are not limited to):

Powerpoint

Powerpoint with audio
recording

Animot0

Google Docs- presentation

GoAnimate

Prezi

Your presentation software should not incur any costs. You are responsible for understanding how to use the software. You will need to submit your work in a format that can be easily opened by your colleagues and the instructor

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