Week 5 Assignments

Forum #1: Analyze the launch of a new-to-market product or service. What strategies did the company use to create awareness and generate demand? Evaluate why they succeeded or failed. Explain (250 words for initial post)

-2 responses at 100 words

Assignment #1: Develop promotional messages for your company that are designed to appeal to each of the specific categories of consumers (Innovators, Early Adopters, Early Majority, Late Majority, and Laggards) who typically adopt a product or service through each of these stages. Justify your strategic intent and rationale for designing each targeted message.

Minimum 5 promotional messages, any format but with at least 3 different formats

Minimum 2 pages for justification of strategic intent and rationale

Minimum 2 scholarly sources

Forum #2: Where will you get the funds needed for technological innovation(s) in your organization?  Depending upon your stage of development, your needs may vary. For example, does your company need funds to create a minimum viable product or a fully featured product? Or, are you operational and looking to implement a production or manufacturing resource planning (MRP) system? Regardless of your specific needs, you will need money invested in technological innovations for the business you are in. What are those needs and where will the funds come from? Why did you choose those areas to get funding?

(250 words for initial post)

2 responses at 100 words

Assignment #2: In a 2-3 page paper, evaluate your specific technological needs for the next 5 years and the source of funds to acquire the needed technology. Is the acquired technology considered a depreciable asset or a business expense? You should consider the research from Week 4, about technology for primary and support activities. You should utilize the ENTR427 Week 5 Pro-Forma Guide to aid in identifying start-up and operational expenses you will encounter in the first 5 years of operation.

Minimum 2 pages

Minimum 2 scholarly sources

APA Format

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