PUBLIC AND CULTURAL DIPLOMACY

This Continuous Assessment Test consists of 2 different parts.

The first part is based on 15 statements and students must answer whether this is true

or false and justify their decision according to the views and analysis offered in the

prescribed mandatory readings. Therefore, they have to briefly explain why they affirm

the statement is true or false. Answers should be between 40 words (per question).

Please note that students’ answer should be based on the mandatory readings of Unit 1.

In the second part, students must answer 5 short questions related to the mandatory

readings of Unit 1. Students’ answers should be between 150 words (per question).

Please note that answers should be based on the mandatory readings of Unit 1.

Students can also use other materials, provided they are properly quoted.

Objectives and competencies

At the end of this unit you should be able to:

– Define and discuss the basic concepts of public diplomacy, how its practice is

evolving and how it differs from traditional diplomacy;

– Explain the distinction between public diplomacy and related activities, such as

nation branding, propaganda, cultural relations, public relations and lobbying;

– Define, and explain, the relationship between public diplomacy and cultural

diplomacy;

– Describe the historical development of cultural diplomacy and the impact of

technological and societal change;

– Analyse current practice in cultural diplomacy;

Formal Issues

The estimated learning time is 25 hours. It includes reading the required materials and

answering the test questions. However, dedication may vary depending on the previous

knowledge, skills and personal and professional circumstances of each student.

Students should upload their coursework to the course platform by midnight on the

deadline date (Barcelona time). Students may request an exceptional extension of the

deadline due to unforeseen circumstances. However, this will ineluctably lead to a

deduction of your mark.

You must include your full name in the upper part of the document. Please do not

include the instructions of this exercise. Your document must only include your answers

to this exercise.

Marking criteria

Following Appendix A of the ‘Student Handbook’ we will evaluate:

– Task fulfilment

– Knowledge

– Analysis and development of an argument

– Structure and presentation

– Use of sources and data collection (see Appendix A of the ‘Student Handbook’)

CAT 1 counts for 30% of the Final Mark. It will be graded out of 30 points. Each T/

F question is worth 1 point and each short answer is worth 2 points.

Part 1 accounts for 20 points. Part 2 accounts for 10 points.

The grades for CAT 1 will be allocated as follows:

– A : 27 – 30 points

– B : 20 – 26 points

– C+ : 15 – 19 points

– C- : 6 – 14 points

– D : 0 – 5 points

Participant name:

CAT 1. Public Diplomacy in a Multipolar World

ANSWER KEY

Part 1 (T/F Questions)

1- Diplomats can be thought of forming an international community of

diplomats.

(True) (False)

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2- Only people accredited as diplomats according to the Vienna Convention

on Diplomatic Relations can be regarded as diplomats.

(True) (False)

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3- The term “public diplomacy”, in its current usage, was coined in the

1960s by Edmund Gullion.

(True) (False)

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4- Governments carry out Public Diplomacy because they believe that

foreign publics influence the decisions of their governments.

(True) (False)

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5- Nye´s four dimensions of public diplomacy are daily communication,

strategic communication, reputation building and the last three feet.

(True) (False)

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6- Public relations is the same as public diplomacy.

(True) (False)

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7- New digital technologies have reduced the access of non-state actors to

international debates.

(True) (False)

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8- The New International Security Agenda focuses has rendered more

traditional geopolitical agendas based on balance of power irrelevant.

(True) (False)

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9- Cultural diplomacy uses culture to advance broader diplomatic

objectives.

(True) (False)

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10- Joseph Stalin is reported to have said: “The Pope? How many divisions

has he got?”

(True) (False)

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11- Both sides sought to take advantage of culture and artists during the

Cold War.

(True) (False)

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12- Joseph Nye has claimed that soft power could supersede hard power.

(True) (False)

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13- Germany attracts more foreign students than the UK.

(True) (False)

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14- China´s Confucius Institutes are usually based in foreign universities.

(True) (False)

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15- Spain´s international cultural institution is named after the Basque

writer Miguel Unamuno.

(True) (False)

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PART 2: Short Essay Questions

1- What distinguishes diplomats from other actors in international

relations?

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2- What role has Public Diplomacy played in the Global War on Terror

(GWOT)?

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3- Why do governments do public diplomacy?

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4- What is the difference between Public Diplomacy and Cultural

Diplomacy?

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5- What are Anholt´s key categories for measuring the strength of a

country’s brand?

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